In this email promoting an augmented reality and demo open house, the mobile app and design company Livefront uses a list to great effect. Using Instagram/Pinterest Hashtags to build community 5. At its best, a festival is a choose-your-own-adventure kind of experience. Weâve looked at a variety of different emails from different industries. Illustrating this gap in timeâand its gradual narrowingâis one way to communicate urgency to your prospective attendees. And it all revolves around bubbles. When something pops through that client that contrasts greatly with the typical blankness, it stands out. No event exists in a silo. Pictures arenât just worth a thousand words, they are also linked to better marketing performance. Facebook events that build FOMO 4. With the help of a clever infographic, Moz informs attendeesâand by proxy their bossesâwhere the cost of admission goes. List-style content also makes marketers feel good because itâs just so freaking effective at driving click-through rate, among other metrics. Itâs the scourge of any writer and the eternal companion of those in the 21st century who spend countless hours in email clients. At least, that was the case at Optimizelyâs Opticon Conference. People are more likely to share images over standard text that they find on the internet. You can manage your cookie preferences at any time. Harness the power of email. The layout of the email is broken down into different sections, each of which features different value props of the event, each of which come in a variety of loud colors. We cover what is event marketing…. They provide neatly wrapped up statements that help us better understand something. Professional conferences can cost a lot of money. Stats are compelling. This technique, called urgency marketing, has been proven to work. Marketers agree that email is one of the best channels for promoting events. Launched in July 2012, Bizzabo is the world's first event success software. email marketing is effective for driving event registrations. The marketing team at South by Southwest (SXSW) lays out the value of attendee choice clearly in this promotional email. Brandon Rafalson is the Content Marketing Manager at Bizzabo. Your event is happening then, but your contacts are receiving your promotional email now. If you’re just blasting to your entire mailing list every time you announce … Itâs a private, members-only club for those in creative industries. Note: Weâll be focusing on design, here. CXL Live. In this post, weâll take a look at some of the best examples for inspiring your promotional strategy. Top 10 Examples of Event Advertising 1. Weekly emails with curated blogs, guides, infographics, and videos to enhance your marketing tactics. Soho House is less of a house and more of a network of houses. Your attendees are the life of your event.
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